You need to read this blog post by Andy Lewis on how German homeopathy and alternative medicine companies pay a journalist, Claus Fritzsche to smear academics (Edzard Ernst being perhaps his main target), critics of alternative medicine and journalists. Among the companies paying were Weleda and Wala Arzneimittel. Weleda wisely pulled out of the agreement last week, when faced with questions and criticism. Why they ever got involved is still a relevant question though. Wala — a company producing anthroposophical medicines, but also the owner of a more well-known brand of cosmetics, namely Dr Hauschka — is still involved in the deal with the journalist.
The story was first published by a newspaper in Germany and has been discussed on blogs and on facebook. I wrote a post in Swedish the other day, but Andy Lewis says it all much better in English, so head over there!